Pantone® has chosen ULTRA VIOLET as the Color of the Year for 2018. The choice of this enigmatic deep blue-purple was announced yesterday as an "inventive and imaginative color that lights the way to the future".
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| Courtesy of Pantone |
It is a dramatic spectral color created by mixing blue and red and is often associated with supernatural energy and royalty. It has a spiritual quality that lends itself to magical/mystical properties. It helps us to decompress giving it a healing and thoughtful characteristic that inspires us to connect to a higher level.
We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come. ~ Leatrice Eiseman, Executive Director of the Pantone Color Institute
Purple is a color associated with visionary and innovative musical artists such as Prince and David Bowie.
Ultra Violet makes a bold statement when used in interior design, and is flattering against many skin tones making it a popular choice for apparel and accessories. There are many hand dyers who choose to work with purple due to its popularity and they will often combine it with yellow which is its complementary color, or with shades of green or red.
Pantone made an excellent choice with Ultra Violet as we look to the future and imagine what lies ahead.
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