Friday, December 09, 2016

Pantone Color of the Year for 2017 is GREENERY

Pantone® has named Greenery as the color of the year for 2017 citing it as a refreshing and revitalizing shade symbolic of new beginnings.
❝Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize. Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.❞  Leatrice Eiseman, Executive Director of the Pantone Color Institute 
Greenery is synonymous with nature's growth - foliage, vegetation, plant life, flora, verdure and herbage. It not only sustains us by producing oxygen, purifying the air and giving us medicine, greenery also provides us with natural aesthetic beauty. 

Greenery is characterized as a yellowish-green shade. It pairs well with other shades making it a versatile color to add to many palettes. Pantone has paired it with 10 different palettes that includes neutrals, brights, deeper shades, pastels and metallics. It's a grounding color much like nature where flowers reveal their beauty against what can be considered a neutral background.

I'm always drawn to this shade of green. It makes me think of springtime when the new leaves and fresh new grass first burst to life and there is an excitement to get out and enjoy the outdoors and reconnect with people after a long winter season. I associate greenery with hope and rejuvenation.

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