Pantone Color of the Year 2018: ULTRA VIOLET

Pantone® has chosen ULTRA VIOLET as the Color of the Year for 2018. The choice of this enigmatic deep blue-purple was announced yesterday as an "inventive and imaginative color that lights the way to the future".

Courtesy of Pantone

It is a dramatic spectral color created by mixing blue and red and is often associated with supernatural energy and royalty. It has a spiritual quality that lends itself to magical/mystical properties. It helps us to decompress giving it a healing and thoughtful characteristic that inspires us to connect to a higher level.

We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come. ~ Leatrice Eiseman, Executive Director of the Pantone Color Institute 

Purple is a color associated with visionary and innovative musical artists such as Prince and David Bowie.

Ultra Violet makes a bold statement when used in interior design, and is flattering against many skin tones making it a popular choice for apparel and accessories. There are many hand dyers who choose to work with purple due to its popularity and they will often combine it with yellow which is its complementary color, or with shades of green or red.

Pantone made an excellent choice with Ultra Violet as we look to the future and imagine what lies ahead.

Pantone Color of the Year for 2017 is GREENERY

Pantone® has named Greenery as the color of the year for 2017 citing it as a refreshing and revitalizing shade symbolic of new beginnings.

❝Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize. Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.❞  Leatrice Eiseman, Executive Director of the Pantone Color Institute 

Greenery is synonymous with nature's growth - foliage, vegetation, plant life, flora, verdure and herbage. It not only sustains us by producing oxygen, purifying the air and giving us medicine, greenery also provides us with natural aesthetic beauty. 

Greenery is characterized as a yellowish-green shade. It pairs well with other shades making it a versatile color to add to many palettes. Pantone has paired it with 10 different palettes that includes neutrals, brights, deeper shades, pastels and metallics. It's a grounding color much like nature where flowers reveal their beauty against what can be considered a neutral background.

I'm always drawn to this shade of green. It makes me think of springtime when the new leaves and fresh new grass first burst to life and there is an excitement to get out and enjoy the outdoors and reconnect with people after a long winter season. I associate greenery with hope and rejuvenation.

http://www.pantone.com/color-of-the-year-2017